about lavanya’s
WEBSITE FROM SCRATCH
lavanya’s brand vibe:
what she needed:
bold, confident, energetic, simple, straightforward, passionate
a website to highlight her steadiness, compassion and strength
Lavanya’s (lack of an) Old Website
What She Wanted:
A simple and straightforward website
Something that felt approachable
Colors and a feeling that reflected her ancestery
Where We Started:
Lavanya’s old website did not fit her spirit. She had hired someone to create one years ago, but described it as “black and white” and “lifeless.” Because she didn’t know how to fix it, she just took it down.
She had recently hired a photographer and wanted to use the photos from that photo shoot as much as possible.
Lavanya’s New Site
by Make My Practice Better
What We Focused On:
Lavanya’s goal in creating a website wasn’t to get MORE referrals, but rather to get the RIGHT referrals
When we explored Lavanya’s “vibe” and how she works, it became clear that her presence in the therapy room was one of steadiness and strength. She wanted her website to be bold, but calm and simple, to reflect those aspects of herself.
Lavanya loved the imagery of nature but didn’t want to fall into the trap of using typical “therapisty” nature scenes.
We used some photos she had taken of herself in nature to emphasize her connectedness and rootedness. I used a wave and a cherry blossom branch on her home page to represent the duality within her of steadiness and passionate strength.
She chose a color combination that was bright a vibrant that you might find in a sari.
Lavanya and I collaborated on her copy together. I drafted an example of how each section could read based upon the flow of the website. From there we made edits to make sure the words were truly hers and in her own voice.
What did she end up purchasing?
The Make My Website From Scratch package
A la carte additions of a personalized brand kit and one additional round of copy edits