Six Brand Kits To Choose From
That Provide Structure, Style and Instant Connection

Choose a brand kit that fits your vibe so your potential client "feels” you immediately before even reading the words on your website.

(Not sure about your vibe? Take the quiz!)

Click on a brand kit to skip ahead

Grounded

Brand Kit

Clean design

  • Earthy color palette (such as shades of green, brown, and beige)

  • Simple and intuitive navigation

  • Authentic and genuine imagery (real people, nature, everyday scenes)

  • Clear and concise messaging

  • Incorporation of natural elements like textures or patterns

* Examples of websites using the “grounded” brand kit

Light and Airy

Brand Kit

  • Clean and minimalist with a touch of whimsy

  • Soft pastel color palette or light, airy tones

  • Lots of white space for a spacious feel

  • Dreamy and romantic imagery

  • Playful typography

  • Flowing, organic shapes and patterns

  • Light and delicate animations or transitions

  • Easy and breezy navigation

  • Focus on visually stunning photography or artwork

  • Incorporation of natural elements like flowers or clouds


* Example website using the “light and airy” brand kit

Dark Academia

Brand Kit

  • Dark, rich color palette (deep blues, greens, burgundies, browns)

  • Elegant and ornate design elements

  • Vintage or antique-inspired typography and graphics

  • Moody and atmospheric photography or illustrations

  • Symbolic imagery and motifs (e.g., keys, books, ravens)

  • Focus on storytelling and narrative-driven content

  • Emphasis on literary and artistic pursuits

  • Thought-provoking quotes or excerpts from classic literature

  • Inviting users into a world of intellectual exploration and discovery

  • Old-world charm mixed with modern functionality

* Example website using the “dark academia” brand kit

Funky Fun

Brand Kit

  • Bright and vibrant color palette

  • Bold and eye-catching design elements

  • Playful typography and graphics

  • Dynamic and animated features

  • Whimsical illustrations or cartoons

  • Funky patterns and textures

* Example website using the “funky fun” brand kit

Sleek and Strong

Brand Kit

  • Simple and straightforward design

  • Browns and beiges

  • Intuitive navigation

  • Simple and uncluttered photographs

  • Clear and concise messaging

  • Few or no graphics

* Example website using the “sleek and strong” brand kit

Pretty Bold

Brand Kit

  • Pinks and soft whites

  • Feminine and strong fonts

  • Space between elements

  • Harnessing a mixture of feminine and masculine balance

  • Calm, genuine and thoughtful text

  • Minimal graphics and patterns

* Example website using the “pretty bold” brand kit