Making Melissa’s Approachable and Authentic Website
Where We Started:
Melissa’s old website had been hacked, and since it was hosted on Wordpress (a fairly complicated platform) she couldn’t fix it on her own. She decided it was the perfect time to move to an easy-to-use hosting platform so she could edit on her own AND get a refresh at the same time.
Because she had recently hired a copywriter for her website she didn’t need completely new copy, but she felt some of the language didn’t capture her well. While she wanted to keep most of what the copywriter had done for her, she asked for help making some changes to specific areas.
Her website and logo had been designed years ago and and while she loved the colors and the logo (a geometric dandelion) she felt it wasn’t as bright and inviting as she wanted it to be. She asked to keep the basic color palette but to make it feel more “airy.”
What We Focused On:
Melissa had two pictures of herself on her old site and none of them were easy to find. We took advantage of her awesome new headshots and made sure people would feel her vibe through the photos sprinkled throughout her website.
I added a bright white, a blue-gray, and a pretty maroon to the color palette so the website would have more pop and contrast than her old site.
We added backgrounds and borders that used her logo throughout the site to give the page more texture and interest.
We reworked her opening sentence to help her better capture the feelings she wants her clients to leave her work with.
